In this episode, James and Keith had the privilege of chatting with Sam DeBord, the CEO of the Real Estate Standards Organization (RESO). This episode offered a rich tapestry of information and strategies to build a profitable and sustainable business.
Navigating Turbulence in the Real Estate Sky
Together they dove right into the challenges faced by real estate professionals, especially brokers, in the current landscape. Sam emphasized the financial crunch and economic uncertainties, painting a picture of a real estate sky that, while not falling, is experiencing some turbulence. Understanding the broader economic context can empower real estate agents to navigate challenges more effectively.
The Enduring Value of MLS Entities
One fascinating aspect discussed was the resilience of MLS entities in the face of industry changes. Sam highlighted that MLS is often the last thing anyone wants to give up, underscoring its enduring value.MLS entities are pillars of stability and a testament to their irreplaceable value in the industry.
Sales 101 Training: Elevating Your Pitch Game
Moving from the broader industry landscape to individual strategies, the discussion shifted to the importance of sales 101 training for real estate agents. Sam stressed the need for agents to articulate their value effectively, especially in scenarios where clients might be more focused on quickly seeing a home. Elevator pitches and effective communication are critical skills for real estate agents, especially in fast-paced client interactions.
Back-to-Basics: The Winning Formula for 2024
In response to a thought-provoking question about the one thing to implement for success in 2024, Sam underscored the importance of back-to-basics training. This includes focusing on fundamental elements such as elevator pitches, office training, systems utilization, and lead generation. In times of uncertainty, investing in foundational skills and strategies is a winning formula.
The Real Estate Insiders Podcast is a must-listen for real estate agents eager to thrive in the ever-evolving landscape, offering a blend of industry analysis, expert interviews, and actionable strategies to build a flourishing and sustainable real estate business.
