Recently, the Real Estate Insiders Unfiltered Podcast, hosted by James Dwiggins and Keith Robinson, featured Howard Tager, Co-founder and CEO of Ylopo. The discussion revolved around the impact of AI on real estate, specifically exploring the implications of RE/MAX and Anywhere Settlement, while raising the question—Is Keller Williams next in line for industry transformation?
AI in the Real Estate Industry
The conversation delved into the transformative potential of AI in the real estate sector. Howard Tager’s insights shed light on how AI, particularly in the form of ChatGPT and large models like Ylopo’s, can revolutionize the way real estate professionals operate.
In drawing parallels between dogs’ exceptional scent-detection abilities and AI’s potential, Tager introduces the concept of AI’s “superpower vision,” emphasizing its capacity to discern patterns and trends in the dynamic real estate market. The question naturally arises: Can AI accomplish tasks beyond human capabilities? According to Tager, the answer is a resounding yes. He further illustrates this point by showcasing AI’s significant role in the medical field, highlighting its ability to predict and treat diseases more rapidly than human counterparts. Tager seamlessly extends this powerful application to the realm of real estate, emphasizing its aim to enhance agents’ efficiency and effectiveness in their roles. This showcases AI’s potential to revolutionize various industries, transcending the limits of human capacity and opening doors to unprecedented advancements.
Ylopo’s Journey and AI Evolution
From Texting Chatbots to AI Voice
Ylopo’s journey over the past four and a half years, starting with texting chatbots, illustrates the progression towards leveraging AI to streamline agent workflows. The introduction of AI voice marks a significant milestone, allowing for more natural and engaging interactions with clients.
Priority Alerts and Personalized Text Conversations
Tager discusses the evolution of Ylopo’s technology, from sending priority alerts to agents to initiating personalized text conversations with potential leads. The journey involved learning from initial challenges, such as inappropriate responses to sensitive situations, and the subsequent improvements.
AI in Action: Live Calls and Real Conversations
The blog post would be incomplete without a glimpse into the practical applications of AI, which Tager provides through real examples:
- The featured AI voice call demonstrates a unique interaction between an offshore call center representative and a potential client, showcasing the technology’s potential.
- Tager highlights how AI can adapt to negative sentiments and the ongoing advancements in crafting appropriate responses for various situations.
Balancing Innovation and Authenticity
In contemplating the future of real estate, Tager assuages concerns surrounding AI by underscoring its role as a tool designed to enhance rather than replace industry professionals. The blog advocates for a gradual embrace of AI, urging real estate agents to consider their comfort levels and suggesting the initial adoption of AI-powered texting as a foundational step toward an AI-integrated future. Acknowledging the challenges inherent in AI, particularly issues of trust and authenticity, the blog resonates with James Dwiggins’ apprehensions about a world where AI generates content unbeknownst to us. Amidst these challenges, Tager underscores the critical importance of responsible development and deployment to mitigate potential negative consequences, fostering a balance between technological innovation and ethical considerations within the real estate landscape.
Looking Forward: AI Audit for Real Estate Professionals
In the closing remarks, Tager suggests a practical step for real estate professionals: conducting an “AI audit” of their businesses.
The audit involves evaluating every aspect of the business where humans spend time, pinpointing repetitive tasks that AI can handle more efficiently.
Tager envisions this as a crucial step toward making real estate businesses more profitable, time-efficient, and technologically savvy.
It’s evident that the landscape is evolving rapidly, and those who embrace innovation stand to gain a competitive edge. The question lingers: Is Keller Williams next in line for a technological overhaul? Only time will unveil the future of AI in real estate.
In a world where AI is becoming an integral part of our daily lives, the Real Estate Insiders Unfiltered Podcast provides invaluable insights for agents navigating the dynamic landscape of the real estate industry. Stay tuned for more updates, trends, and expert discussions that shape the future of real estate.
