Here are the insights from episode 134 of the Real Estate Insiders Unfiltered podcast, featuring guest Anthony Lamacchia, CEO of Lamacchia Realty, Inc. Known for his strong opinions and direct communication, Anthony doesn’t hold back on the post-settlement world, the role of plaintiff attorneys, and the future trajectory of the market.
Standing Up for Real Estate Agents
Anthony Lamacchia is not just another voice in the real estate industry; he’s an advocate. His recent debate with attorney Michael Ketchmark focused on the ongoing narrative that paints real estate agents as overpaid intermediaries. Anthony is unafraid to call out gaslighting journalists like Deborah Kamen, stating that they often misrepresent our industry. Here’s a quick breakdown of some key points he made:
- Defending Our Profession: Anthony emphasizes the importance of standing up against negative portrayals of real estate agents. He believes that when journalists misrepresent our industry, it becomes our duty to correct the narrative.
- Emphasizing Transparency: He argues that the lack of transparency in real estate transactions is a major issue. Sellers are often left in the dark about commission structures, which can lead to distrust in the process.
The Power of Advocacy
Anthony’s advocacy extends beyond mere words; he believes in taking action. During the podcast, he expressed a desire for the National Association of Realtors (NAR) to take a stand and potentially file a lawsuit against publications that spread misinformation. Here’s why this is vital:
- Holding Media Accountable: By taking legal action against misleading narratives, we can hold the media accountable and promote a more accurate representation of our profession.
- Building Trust with Consumers: When real estate companies act decisively against misinformation, it fosters trust with clients who rely on us for guidance in their home buying or selling journey.
Insights on Commissions and the Future of Real Estate
Anthony brings a wealth of experience, having spent over 21 years in the real estate business. He shared some thoughts on the future of commissions and the trends affecting our industry:
- Understanding Commission Structures: Anthony points out that despite recent changes, the majority of commissions are still being paid by sellers. He argues that the conversation around who pays what needs to be transparent and well-articulated to clients.
- Market Predictions: He predicts that we may see a significant housing boom by the end of the decade—an optimistic outlook that can inspire real estate agents to remain resilient and proactive in their marketing efforts.
Engaging with Clients
One of the most impactful things Anthony discussed was the importance of connecting with past clients. He advocates for real estate agents to maintain relationships with those who have bought homes within the last few years, especially as the market shifts. Here’s how to do it:
- Host Client Events: Organizing client appreciation parties is a great way to reconnect and remind past clients of your commitment to them.
- Educate and Inform: Use your knowledge to provide valuable insights about the current real estate market, financing options, and real estate trends. This positions you as a trusted advisor rather than just a salesperson.
Conclusion: Join the Conversation
As Anthony Lamacchia passionately defends our industry, we should all take a page from his book. Engaging with clients, advocating for our profession, and standing up against misinformation are essential responsibilities for every real estate agent.
