In Fall in Love with the Problem, Not the Solution, Waze co-founder Uri Levine delivers a candid, battle-tested guide for entrepreneurs determined to build impactful, enduring startups. Drawing from his own journey and failures, Levine emphasizes that true innovation begins with obsessing over the right problem—not clinging to a clever idea. With practical frameworks, real-world anecdotes, and a no-nonsense tone, he walks readers through the messy, iterative process of product-market fit, scaling, and even letting go. It’s a handbook for founders who want to create value, not just valuations.