Alex Schultz’s Click Here: The Art and Science of Digital Marketing and Advertising is a practical guide to understanding how businesses grow online, combining marketing strategy with data-driven decision-making.

Through real-world examples and clear frameworks, Schultz explains how successful companies identify their most important growth metrics, test ideas rigorously, and focus resources on channels that drive meaningful results. Concepts such as finding a company’s “North Star” metric, measuring incremental impact, and optimizing the customer journey demonstrate how effective marketing is built on both creativity and disciplined analysis. Rather than chasing trends or vanity metrics, Schultz encourages readers to focus on understanding customer behavior and making decisions based on evidence. With its blend of strategic insight, practical advice, and decades of industry experience, Click Here serves as a valuable roadmap for anyone looking to grow a brand, business, or audience in the digital age.