A mindset-driven playbook for real estate professionals who want to earn full commissions by delivering undeniable value.

In The Full Fee Agent: How to Stack the Odds in Your Favor as a Real Estate Professional, Steve Shull and Chris Voss challenge agents to shift from competing on price to competing on value. The book blends performance psychology, real world coaching strategies, and negotiation insights to help agents build confidence, sharpen their skills, and consistently justify their full fee. Rather than focusing on scripts alone, it emphasizes mindset, preparation, and the ability to have deeper conversations that position the agent as a trusted advisor. Practical, direct, and motivating, this guide is designed to help real estate professionals stand out in competitive markets and elevate both their results and their careers.