Episode 68 - Clayton Collins

Combating Mainstream Media at the Local Level

As a real estate agent, staying informed and staying ahead of industry trends is crucial to building a successful business. In this episode of the Real Estate Insiders Unfiltered podcast, James Dwiggins and Keith Robinson sit down with Clayton Collins, the CEO and founder of HW Media, to discuss entrepreneurship, growth strategies, and the future of the real estate industry.

Insights from Clayton Collins:

Building a Strong Brand in the Real Estate Industry

  • Clayton emphasizes the importance of leveraging technology to stay competitive in the real estate market.
  • Agents who quickly adapt to changes in the commission norms and embrace technology will outperform those who resist change.

Acquisitions and Growth Strategy

  • HW media’s strategy involves acquiring companies that complement Housingwire and integrating them to enhance information and data services for professionals in the housing industry.
  • The goal is to provide a consolidated platform that combines housing news, data, and content to empower professionals in making informed decisions.

Navigating Media Inaccuracy

  • Mainstream media’s coverage of real estate can often be inaccurate due to the rush for speed and engagement.
  • Clayton highlights the importance of translating national headlines to a local context and becoming a trusted source of information in the community.

Future Industry Disruption

  • Clayton predicts an increase in sales and mortgage volume in the housing market.
  • While there may be some disruption post-commission norm changes, the industry is likely to see a flight to quality, with top performers gaining a larger market share.

AI Impact on Real Estate Professionals

  • While the impact of AI on loan officers and real estate professionals is still evolving, Clayton emphasizes the importance of adapting to new tools and technologies for continued success.

Key Takeaways for Real Estate Agents:

  • Embrace technology to stay competitive in the real estate industry.
  • Be the local voice in your community and provide accurate and relevant information to your clients.
  • Focus on quality service and expertise to differentiate yourself in a changing market.
  • Stay updated on industry trends and be open to adopting new tools and technologies for professional growth.

As a real estate agent, staying informed and adapting to industry changes will be key to building a successful and sustainable business. By following the insights shared in this podcast episode, you can position yourself as a knowledgeable and trusted professional in the real estate industry.