Episode 129 - Damon West

From Prison to Purpose: How Mindset Transforms Your Life

In this episode of the Real Estate Insiders Unfiltered podcast, hosts James Dwiggins and Keith Robinson welcomed an extraordinary guest: Damon West, bestselling author, keynote speaker, and the original “Coffee Bean.” Damon’s journey is one of dramatic transformation—from star quarterback and Wall Street professional to meth addict, prisoner, and now one of the most sought-after motivational speakers in America.

A Story Worth Sharing

After his release from prison, Damon quickly realized how difficult it was to find platforms to share his story. “You cannot go knock on the door of a high school and say, I just got out of prison. I want to talk to your kids,” he said. But Damon knew his message—of resilience, personal growth, and change—could change lives.

The Coffee Bean

In prison, Damon met Muhammad, who shared a simple metaphor: you can be a carrot (softened by adversity), an egg (hardened by it), or a coffee bean (which changes the water around it). Damon chose to be a coffee bean. He endured brutal fights in prison and spent two years practicing his speech in front of a mirror. He was preparing for a door to open.

One Yes That Changed Everything

That door came in the form of a press pass to the Bear Bryant Coach of the Year Awards. Damon pitched himself to eight top college football coaches. Seven said no. The eighth—Dabo Swinney—said yes. That led to speaking engagements with Nick Saban and other elite teams. Damon’s career exploded from there.

Rhythm, Not Balance

Damon shared a powerful philosophy: strive for rhythm, not balance. “Balance is 50/50. Rhythm is wherever you are, you’re all in,” he explained. For real estate agents, this means being fully present with clients, colleagues, and family.

Lessons for Real Estate Professionals

Damon’s story has clear takeaways for those in real estate:

  • Keep your promises to yourself. Confidence is built through consistency.
  • Practice relentlessly. Whether it’s a pitch or a listing presentation, get your reps in.
  • Stay present. Your energy affects every room you walk into.
  • Show up, no matter what. You don’t have to win every time, but you must try.

A Book to Inspire

Damon’s newest book, Six Dimes and a Nickel, dives into the principles that helped him rebuild. It starts with a powerful question: “If someone took control of your life tomorrow, what’s the first thing they would change?”

Be the Change

Whether you’re navigating real estate trends, growing a real estate brokerage, or investing in real estate for sale properties, Damon’s mindset applies. His journey is proof that transformation is possible—and sometimes, all it takes is one more try.