As we delved deeper into the complexities of real estate advocacy and policy-making, it’s vital to understand the importance of a unified front, a collective voice that can echo across the often divisive and tumultuous field of politics. In a conversation with Keith Robinson, James Dwiggins, and Shannon McGahn, a top executive at the National Association of REALTORS®, illustrated the intricate workings of political advocacy in the real estate industry.
In this discourse, one crucial element emerged above all: unity. From the discussion, it’s apparent that the real estate industry, with nearly 1.6 million active members, serves as a microcosm of the broader American society. Their collective voice becomes powerful, and influential, and is noticed on Capitol Hill. This unity isn’t by chance but rather a result of a comprehensive three-way agreement, binding the local, state, and national associations.
Shannon McGahn described the often contentious yet strategic process of support for candidates. She outlined how they maintain a bipartisan stance, splitting their support evenly between Democrats and Republicans. Instead of focusing on political parties, they prioritize issues affecting the real estate industry. This approach has won them respect and credibility, enabling them to play a significant role in policy-making.
But how does this organization navigate the frequently choppy waters of partisan politics? Shannon described how they work with elected members of Congress, educating them about key industry issues. If these politicians continue to show support, they can earn the backing of the local association, leading to potential support at the state and national level.
However, these internal discussions are not always straightforward. Shannon confessed to the challenges and messy nature of these conversations. But the strength of the association lies in their process and ability to maintain unity, even in disagreements. She emphasized that individual members could support the process even if they disagree with particular candidate support.
Beyond just politics, Shannon addressed the importance of individual involvement in the association’s activities. She encourages real estate professionals to engage with their local associations and actively participate in advocacy. Donating to the political action committee and participating in the annual Realtor Party Training Conference were identified as potential avenues for engagement.
The conversation revealed the significant influence wielded by this massive body, with over $50 million raised for their PAC at all three levels. Their ability to rally members and maintain unity in an often fractious political landscape is a testament to their effectiveness and their significant role in shaping policy.
Shannon’s discussion with Keith and James was not just a deep dive into the murky waters of politics but a testament to the power of unity in advocacy. The conversation served as a reminder of the critical role the National Association of REALTORS® plays in ensuring a healthy and equitable real estate industry.
