Episode 59 - Lisa Sturtevant

Off Market vs. on MLS Sales Price and Agent Steering Demystified

James Dwiggins and Keith Robinson were joined by the esteemed Lisa Sturtevant, Chief Economist at c, to discuss key trends and strategies shaping the real estate industry.

Exploring the Dynamics of the Real Estate Market

Understanding Consumer Satisfaction

  • According to the NAR’s Home Buyer Report, more than 90% of consumers expressed satisfaction with their real estate agents. This underscores the importance of providing exceptional service to clients in the real estate industry.
  • Lisa Sturtevant emphasizes the need for effective communication about agent expertise and value. Clients are not looking for friends; they want knowledgeable professionals who can guide them through the complexities of real estate transactions.

Navigating Legal and Financial Considerations

Controlling the Narrative

  • James Dwiggins highlights the importance of controlling the narrative in the real estate industry. With only a third of consumers aware of real estate-related lawsuits, it’s crucial to provide transparent information and advocate for the truth.
  • Insurance carriers have expressed concerns about increased claims and costs associated with unrepresented buyers and dual agency. Real estate professionals need to be aware of these risks and take proactive measures to protect themselves and their clients.

Leveraging Data for Strategic Decision-Making

Harnessing the Power of Data

  • Lisa Sturtevant’s research provides valuable insights into market trends and consumer behavior. By analyzing data from millions of real estate transactions, her team has uncovered important findings that can inform strategic decision-making for real estate professionals.
  • Real estate agents and brokerages can use this data to better understand market dynamics, set appropriate pricing strategies, and effectively communicate their value proposition to clients.

Incorporating Insights into Your Business Strategy

Taking Action

  • As real estate professionals, it’s essential to stay informed about market trends, legal developments, and consumer preferences. The Real Estate Insiders Podcast, along with resources like real estate blogs, podcasts, and courses, can help you stay ahead of the curve.
  • Consider incorporating key insights from this episode into your business strategy. Whether it’s refining your communication approach, mitigating legal risks, or leveraging data for decision-making, there are plenty of opportunities to enhance your competitive advantage in the real estate industry.

The Real Estate Insiders Podcast offers valuable insights and actionable strategies for real estate professionals looking to build a profitable and sustainable business. By staying informed, embracing transparency, and leveraging data-driven insights, you can position yourself for success in today’s dynamic real estate market.