As a real estate agent, you’ve probably heard a lot about artificial intelligence (AI) and its potential to disrupt the industry. Some people say that AI will make real estate agents obsolete, while others believe that it will simply change the way we work.
Dustin Gray, the CEO of Milestones, joined James Dwiggins and Keith Robinson on the Real Estate Insiders Unfiltered podcast to discuss some of the ways that AI is already being used in the real estate industry, and how it could be used in the future. They’ll also share some tips on how you can prepare for the rise of AI and use it to your advantage.
AI has the potential to make us better agents, not replace us. By automating some of the more mundane tasks involved in real estate, AI will free us up to focus on the things that matter most: providing our clients with excellent service and helping them achieve their goals.
How AI is Being Used in Real Estate Today
There are already a number of ways that AI is being used in the real estate industry. For example, AI-powered chatbots can answer customer questions, schedule appointments, and even generate leads. AI-powered analytics tools can help agents identify trends in the market, assess the value of properties, and target their marketing campaigns. And AI-powered virtual tours can give potential buyers a 360-degree view of properties without having to leave their homes.
These are just a few examples of how AI is being used in real estate today. As the technology continues to develop, we can expect to see even more innovative ways to use AI to improve the real estate experience.
How AI Could Change the Role of Real Estate Agents in the Future
As AI becomes more sophisticated, it’s likely that it will automate even more of the tasks that real estate agents currently perform. This could free up agents to focus on more strategic and value-added activities, such as:
- Building relationships with clients
- Providing personalized advice
- Negotiating on behalf of clients
- Managing the closing process
In short, AI could help real estate agents become more trusted advisors to their clients.
How to Prepare for the Rise of AI
If you want to be a successful real estate agent in the future, you need to start preparing for the rise of AI. Here are a few tips:
- Get to know AI. The more you know about AI, the better equipped you’ll be to use it to your advantage. There are a number of resources available online and in libraries that can help you learn more about AI.
- Be open to change. The real estate industry is constantly evolving, and AI is just one of the many changes that we’ll see in the years to come. If you’re not open to change, you’ll be left behind.
- Focus on what you do best. AI can automate a lot of the tasks that real estate agents currently perform, but it can’t replace the human touch. Focus on the things that you do best, such as building relationships with clients and providing personalized advice.
The future of real estate is bright, and AI is playing a big role in that. By embracing AI and using it to your advantage, you can become a more successful real estate agent in the years to come.
