What if the biggest problem in real estate isn’t agents?
It’s brokerages.
In this episode of Real Estate Insiders Unfiltered, James Dwiggins and Keith Robinson sit down with Jesse Garcia (entrepreneur, team leader, and tech founder) to unpack a statement most people in the industry are afraid to say: A lot of brokerages simply shouldn’t exist.
And this isn’t just opinion.
Jesse built a financial operating system used by brokerages, giving him direct visibility into how they actually run their numbers, structure, and sustainability.
What he saw changed his perspective completely.
This conversation dives into:
- Why many brokerages are fundamentally broken
- The disconnect between recruiting and real value
- What agents actually want (hint: it’s not just splits)
- Why alignment matters more than “culture” talk
- How agents can better evaluate where they belong
They also explore a bigger shift happening in the industry: agents are starting to think like entrepreneurs. And that means asking harder questions.
Not “Who will take me?”
But “Where do I actually belong?”
Because the wrong environment doesn’t just slow you down it can cost you years.
If you’re an agent, team leader, or brokerage owner trying to figure out what actually works in today’s market this episode is a must-watch.
Connect with our guest, Jesse Garcia:
Unlock Conference by Zillow
Secure your ticket at www.unlockconference.com and use discount code REIU20 for 20% off your ticket.
Code can be used on all full priced passes leading up to the event and cannot be combined with any other discounts.
Lock in your spot now before the price goes up.
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