Real estate leadership can become an echo chamber when everyone making decisions comes from the same background and sees the industry through the same lens.
Cory Vasquez, President and Chief Marketing Officer of Realty ONE Group, joins James Dwiggins and Keith Robinson to explain why some of the best lessons for real estate leadership can come from completely outside the industry. Cory’s team actively studies other businesses and industries to find different approaches to familiar challenges.
In this episode, you’ll learn:
- Why real estate needs more perspectives from outside the industry
- How Cory approaches crisis communication and change
- Why leaders must balance patience with knowing when to push
- How agents can build more authentic personal brands
- Why getting uncomfortable may be exactly what your business needs
Cory also shares why she believes real estate sometimes overvalues direct industry experience. Keith argues that while experience matters, assuming someone has nothing to teach you because they’ve never sold a house can prevent the industry from learning from experts in marketing, leadership, technology, and other fields.
For agents, Cory’s final advice is equally important: identify the part of your business you’re avoiding and lean into it. Whether that’s prospecting, asking for referrals, learning AI, or trying something completely new, growth often starts with becoming a beginner again.
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Learn more about Realty ONE Group:
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