The Zillow housing super app was built to be the place consumers go for all things housing. Now Zillow’s COO and CFO says the next big opportunity is serving sellers and homeowners.
Recorded live at Zillow Unlock 2026, Jeremy Hofmann, Chief Operating Officer and Chief Financial Officer of Zillow, joins James Dwiggins to discuss the vision behind the Zillow housing super app. He also covers how AI is reshaping home search and what Zillow is prioritizing for agents in 2027.
In this episode, you’ll learn:
- How Zillow builds products around buyer, seller, and agent personas
- Why sellers and homeowners are Zillow’s next big opportunity
- Why AI is likely to strengthen home search, not replace it
- Why transparency in real estate will only keep increasing
- Zillow’s top two priorities for agents in 2027
Jeremy believes home search is different from most tasks people hand off to AI. Consumers love the dreaming and shopping part of a move and want to see everything available. Where AI helps is in answering far more questions than a map-based search ever could. It also opens new ways for consumers to connect with agents, which means agents will increasingly work with clients who are better informed and more ready to act.
On the listings debate, Jeremy points to every major shift in how consumers search for homes, from desktop to mobile to AI. Each one has pushed toward more information, not less. His view is that regardless of how the industry evolves, transparency is going up.
For 2027, Zillow’s focus for agents comes down to two things. The first is helping them win more business at the kitchen table. The second is giving them back time by cutting busy work like call notes and CRM management, primarily through Follow Up Boss.
Links mentioned during the episode:
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