Jim Trueblood is not your average broker. He built the largest Zillow and Realtor.com partnership in Indiana, scaled a 225-agent brokerage, and did it all by betting big—on himself, on leads, and on raising the darn standard.
In this candid episode, Jim joins James and Keith to break down:
- How he leveraged Zillow leads to grow from solo agent to 225+ agents
- The “messy middle” most team leaders never talk about
- Why brick-and-mortar still matters (if you do it differently)
- How he handles agents who don’t follow the playbook
- The tech stack (Follow Up Boss, BombBomb, RealScout, Curaytor, Highnote) that runs it all
You’ll also hear:
- His $5,000 Zillow bill panic moments
- Why his wife bailed him out (more than once)
- What he requires from every agent on leads
- How they quietly dominate markets (then email the MLS)
This one is equal parts business masterclass, therapy session, and real estate war story.
Give your clients the competitive edge with Zillow’s Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.
Connect with Jim on LinkedIn.
Learn more about Trueblood Real Estate on Facebook – Instagram and online at truebloodre.com.
Subscribe to Real Estate Insiders Unfiltered on YouTube!
To learn more about becoming a sponsor of the show send us an email: jessica@inman.com
You asked for it. We delivered. Check out our new merch!
Follow Real Estate Insiders Unfiltered Podcast on Instagram – YouTube – Facebook – TikTok.
This podcast is produced by Two Brothers Creative.
