Jim Trueblood is not your average broker.
He built the largest Zillow andRealtor.com partnership in Indiana, scaled a 225-agent brokerage, and did it all by betting big—on himself, on leads, and on raising the darn standard.
In this candid episode, Jim joins James and Keith to break down:
- How he leveraged Zillow leads to grow from solo agent to 225+ agents
- The “messy middle” most team leaders never talk about
- Why brick-and-mortar still matters (if you do it differently)
- How he handles agents who don’t follow the playbook
- The tech stack (Follow Up Boss, BombBomb, RealScout, Curaytor, Highnote) that runs it all
You’ll also hear:
- His $5,000 Zillow bill panic moments
- Why his wife bailed him out (more than once)
- What he requires from every agent on leads
- How they quietly dominate markets (then email the MLS)
This one is equal parts business masterclass, therapy session, and real estate war story.
Connect with our guest, Jim Trueblood:
Learn more about Trueblood Real Estate:
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