Selling five homes a year might pay a few bills, but it’s not a real estate business.
In this episode of Real Estate Insiders Unfiltered, James and Keith sit down with Lisa Chinatti, broker-owner of Chinatti Realty Group, to break down the mindset and systems that helped her transform her career from selling just a few homes annually to 82 transactions in a single year as a solo agent.
Lisa explains the simple but powerful discipline that fueled her growth: prospecting daily and refusing to leave the office until she had booked two appointments. That single commitment completely changed the trajectory of her business.
But this conversation goes far beyond prospecting.
Lisa shares the leadership lessons she learned while building a brokerage with more than 100 agents, how she rebuilt parts of her business after leadership mistakes, and why most agents fail because they never truly treat real estate like a business.
You’ll learn:
- The mindset shift that took Lisa from 8 deals to 82
- Why appointments are the most important metric in real estate
- How to handle rejection while prospecting
- Why selling a few homes a year isn’t a real business
- How Chinatti Realty built a successful in-house ISA department
- Why diagnosing business problems before fixing them matters
If you’re serious about building a real estate business that lasts, this episode is packed with actionable insights.
Connect with Lisa on LinkedIn – Facebook – Instagram.
Stay ahead of the market with insights from Zillow’s Consumer Trends Report. This annual research breaks down what buyers and sellers are actually doing — and what they expect from their agents.
With 55% of buyers being repeat buyers, yet only 13% using their previous agent again, the message is clear: past performance doesn’t guarantee future loyalty. Even more telling, nearly half of buyers and over half of sellers hire the first agent they contact.
Today’s clients prioritize pricing strategy, negotiation expertise, and a seamless, organized offer process. If you want to position yourself as the agent they choose in 2026, start with the data. Explore the full report and put these insights to work in your business.
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