“Coming soon” listings might seem like a small strategy shift… But they could have massive consequences for the entire real estate industry.
In this episode of Real Estate Insiders Unfiltered, James and Keith sit down with Art Carter (CEO of CRMLS) and Ed Zorn (VP & General Counsel) to break down why “coming soon” listings, private listings, and MLS rules are becoming one of the most controversial and risky topics in real estate.
Because this isn’t just about marketing strategy.
It’s about cooperation, transparency, and whether the industry is heading back toward the same issues that triggered past DOJ action.
The MLS system was built over decades to create a fair and transparent marketplace but today, confusion around rules, data, and listing practices is growing fast.
And that confusion could come with consequences.
In this episode, you’ll learn:
- What “coming soon” listings actually are (and what they’re not)
- Why seller choice is being debated across the industry
- The real reason MLS rules exist and why they matter
- Why fragmentation could break pricing, appraisals, and transactions
- How current trends could lead to DOJ scrutiny or intervention
They also unpack a critical reality:
If listing data becomes fragmented and inconsistent, the entire system from pricing to lending starts to break down.
Because this isn’t just about listings. It’s about whether the real estate market remains transparent, cooperative, and fair or becomes fragmented and unreliable.
Links mentioned during the episode:
Learn more about CRMLS
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