A lot of real estate agents are taking advice from people who’ve never actually done the job.
That’s the problem.
In this episode of Real Estate Insiders Unfiltered, James and Keith sit down with Michael Hellickson, CEO of Club Wealth, to break down one of the most overlooked issues in the industry: who agents are learning from and why it matters.
Michael doesn’t hold back.
From his early days becoming the top listing agent in his office at 18 years old to selling at a national level, his philosophy is simple: If someone hasn’t done what you want to do at a high level, they shouldn’t be teaching you how to do it.
But this episode isn’t just about coaching.
It’s about what actually drives success in real estate and why so many agents get distracted by the wrong things.
This conversation dives into:
- The one question you should ask before hiring a coach
- The 3 activities that actually grow your business
- Why AI isn’t replacing agents—but bad habits are
- The concept of AI fatigue and why human connection still wins
Michael also shares tactical strategies around open houses, prospecting, and lead generation including how top agents consistently create opportunities in any market.
Because at the end of the day, success in real estate isn’t complicated. It’s just uncomfortable.
Links mentioned during the episode:
Connect with our guest, Michael Hellickson
Stay ahead of the market with insights from Zillow’s Consumer Trends Report.
This annual research breaks down what buyers and sellers are actually doing — and what they expect from their agents.
With 55% of buyers being repeat buyers, yet only 13% using their previous agent again, the message is clear: past performance doesn’t guarantee future loyalty. Even more telling, nearly half of buyers and over half of sellers hire the first agent they contact.
Today’s clients prioritize pricing strategy, negotiation expertise, and a seamless, organized offer process. If you want to position yourself as the agent they choose in 2026, start with the data.
Put these insights to work in your business
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