Episode 36 - Grant Wise

Exploring Dynamic Video Remarketing and Parasocial Relationships

If you thrive on navigating the ever-evolving landscape of the real estate industry, get ready for an enlightening experience! In this episode, James Dwiggins and Keith Robinson engage in a captivating conversation with none other than Grant Wise, the brilliant Founder of Witly. Renowned for his expertise, Wise effortlessly unveils the intricacies of crafting a flourishing real estate business.

  1. Connect More to Convert More

In the competitive world of real estate, the mantra “connect more to convert more” is your secret weapon. Grant sheds light on the challenges faced by real estate agents in the digital age, where leads are inundated with calls, texts, and emails.

In the evolving landscape, traditional follow-up methods fall short. Wise highlights the necessity to adapt to smart consumers, emphasizing that prospects today are savvy and seek authentic connections.

  1. Dynamic Video Remarketing Is a Game-Changer

Grant introduces a game-changing strategy – Dynamic Video Remarketing. This innovative approach leverages the power of video to engage leads who might not respond to conventional communication methods.

Neurological Impact of Video: Grant delves into the psychology behind video, explaining how the brain processes virtual interactions similarly to face-to-face encounters. This insight forms the basis for building stronger connections with potential clients.

  1. Be the Authority: Video Content Strategies

Positioning yourself as an authority in the real estate market is crucial. Wise recommends creating educational video content that addresses common questions and establishes your expertise.

The frequency at which your leads encounter your video content is vital. Grant shares a fascinating case study where a client achieved outstanding results by being seen multiple times by the same lead, creating a parasocial relationship.

  1. Navigating Regulatory Changes

With upcoming regulations, including those addressing robo-dialing, Grant suggests a shift toward responsible and value-driven communication.

The Human Touch: In a world where consumers are inundated with sales pitches, Wise advocates for a more human approach. Video content, according to him, allows agents to provide valuable information without being perceived as pushy.

Stay tuned for future episodes where they might just dive into a spirited debate on buyer agency and representation – a discussion I’m eagerly awaiting, and I’m sure you are too!

Remember, the real estate journey is an exciting adventure, and with the right insights, you’re bound to scale new heights in your business. Happy listening!