Episode 37 - John Berkowitz

Exploring Dynamic Video Remarketing and Parasocial Relationships

James and Keith were joined by special guest John Berkowitz, the visionary Founder and CEO at OJO & Movoto.com. John highlighted a fascinating observation – the most groundbreaking innovations often emerge during challenging periods. Drawing parallels with historical trends, he suggests that tough times act as a crucible, refining ideas and purifying strategies. As real estate professionals, this insight encourages us to embrace challenges and view them as opportunities for innovation.

Elon Musk, the maverick entrepreneur, serves as an inspiring example of navigating through turbulent times. Described as someone who keeps his world on fire 24/7, Musk’s relentless pursuit of improvement offers a valuable lesson. John suggests that creating a sense of urgency is key to success, whether it’s a natural inclination or a response to an industry-wide fire.

The conversation takes an amusing turn as Johnnshares his perspective on the Cybertruck phenomenon. His decision to join the waitlist for a Cybertruck, coupled with a friendly banter about its bulletproof qualities.

Looking Into the Crystal Ball: Trends in the Next 36 Months

Consolidation on the Horizon

John predicts a trend toward consolidation in the real estate industry. The concept of bringing more products and resources together, exemplified by Zillow’s integrated approach, is expected to gain momentum. As real estate agents, we should keep an eye on how this trend unfolds and consider adapting our strategies to align with these industry shifts.

Commission Negotiation and Consumer Education

Consumer education on commission negotiation is expected to increase in the coming years. This insight emphasizes the importance of staying informed and adapting to the evolving expectations of our clients. As real estate agents, being well-versed in negotiation strategies will likely become a crucial skill for success.

New Players Entering the Arena

Anticipating the entry of new players into the real estate space, possibly from large internet companies or big retailers, is a key consideration. As industry professionals, we need to be agile and ready to adapt to a changing landscape. Keeping an eye on emerging players and industry trends will position us for success in the long run.

The Inevitable Platform Consolidation

Acknowledging the current fragmentation in the industry, John emphasizes the inevitability of platform consolidation. As real estate agents, we should be prepared for potential shifts in the platforms we use, considering the impact on our workflows and interactions with clients.

For top real estate agents with stable businesses, John recommends diversifying the set of values provided to consumers. This involves exploring data and services that can offer leverage in handling a surge in transactions during a market rebound. Nurturing spheres, exploring new products, and staying educated on diverse offerings will be key to thriving in a changing landscape.

One key takeaway stands out – a real estate boom is on the horizon. Despite the challenges, there’s a positive outlook for the industry, and real estate professionals have an opportunity to prepare for the upswing in transactions. Whether it’s through embracing innovation, staying informed about industry trends, or diversifying the value we provide, the path to success in the real estate industry remains dynamic and full of possibilities.