MLS vs Big Tech isn’t just industry drama—it’s a fight over who controls the future of real estate.
In this episode of Real Estate Insiders Unfiltered, James Dwiggins and Keith Robinson sit down with Amit Kulkarni, former executive at Realtor.com and Bright MLS, to unpack what MLS vs Big Tech really means for agents, brokerages, and consumers.
They break down the Compass–Rocket–Redfin deal and why moves like this signal a bigger shift: companies with massive capital aren’t thinking transaction-by-transaction. They’re thinking ecosystem; data, distribution, and lifetime customer value. And that changes everything about how real estate competes.
But this conversation goes beyond headlines.
Amit explains why MLS vs Big Tech becomes dangerous when the MLS is fragmented, when data standards remain inconsistent, and when leadership avoids hard decisions. They also dig into AI; why it’s still early, why it’ll become ingrained in the workflow, and why the agents and organizations that adapt fastest will create an unfair advantage.
You’ll learn:
- Why the Compass–Rocket–Redfin move matters
- How MLS vs Big Tech becomes a data and control battle
- Why fragmentation creates risk for transparency and consumers
- What AI changes (and what it doesn’t)
- Why it’s “a terrible time to be average” and a great time to be exceptional
If you want to understand MLS vs Big Tech and what happens next, this episode is essential.
Links mentioned during the episode:
Connect with Amit on LinkedIn.
Learn more about Alloy Advisors at alloy-advisors.com.
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