The REALTOR® brand is getting a marketing reset and this conversation explains why it was necessary.
In this episode, James and Keith sit down with Bennett Richardson, Chief Marketing & Communications Officer at the National Association of REALTORS®, to discuss the strategy behind NAR’s new “More Than Opening Doors” campaign and what it means for Realtors across the country.
After years of lawsuits, public scrutiny, and communication breakdowns, NAR is shifting its approach to marketing and member engagement. This episode dives into how the new realtor campaign was built, why first-time homebuyers are the primary focus, and how AI-driven media placement is helping ensure the message reaches consumers at exactly the right moment.
You’ll learn:
- Why NAR moved away from broad broadcast advertising
- How the REALTOR® brand is being repositioned for today’s market
- What “breaking out of the bunker mentality” means for industry leadership
- How storytelling, not slogans, builds consumer trust
- Why realtors must reclaim their own narrative
This isn’t just about a new commercial. It’s about redefining how Realtors are seen—by consumers and by themselves.
If you’re a realtor, broker, or industry leader wondering where the brand is headed next, this episode gives you clarity.
Links mentioned during the episode:
- Episode 78: Leading NAR Through Crises with Nykia Wright
- Episode 173: Inside Nykia Wright’s Master Plan to Fix NAR and Rebuild Trust
Connect with Bennett:
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