Here’s a stat that should make every brokerage uncomfortable: Over 60% don’t trust their own finances.
Not just inaccurate… Untrusted.
In this episode of Real Estate Insiders Unfiltered, James and Keith sit down with Sasha Hryciuk (CEO of Loft47) and Tracy Simmons (CRO of Loft47) to break down what’s really happening inside real estate brokerages and why it’s a much bigger problem than most people realize.
Because this isn’t just about messy books. It’s about: making decisions without real data, not knowing your margins, duplicate systems and broken workflows, and increasing risk as compliance gets tighter.
And here’s where it gets serious… As AI becomes more embedded in financial systems and even government auditing; accuracy isn’t optional anymore.
You can’t tell the IRS, “the AI did it.”
This conversation dives into:
- Why 60% of brokerages don’t trust their numbers
- The real cost of broken back office systems
- Why duplicate data entry is still everywhere
- How AI is transforming compliance and accounting
- Why accuracy beats speed in financial operations
They also unpack a major shift happening right now: AI isn’t just about saving money, it’s about exposing weaknesses.
Because the brokerages that win won’t just be faster… They’ll be right.
Connect with our guests, Sasha Hryciuk and Tracy Simmons at Loft47:
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