There are over 2,600 down payment programs available in the U.S.
And most agents never mention them.
That’s not a knowledge problem.
That’s an ego problem.
In this episode of Real Estate Insiders Unfiltered, James and Keith sit down with Rob Chrane (CEO of Down Payment Resource) and Mosi Gatling (New American Funding) to break down why buyers are missing out on an average of $18,000 and how agents are often the reason why.
Because here’s the reality:
Most buyers don’t know these programs exist…
And many agents don’t bring them up because they assume: It will complicate the deal, it weakens the offer, it’s only for “low-income” buyers.
All of that is wrong.
This conversation dives into:
- Why over 2,600 programs go unused every day
- The biggest myths agents believe about down payment programs
- Why these programs aren’t just for first-time buyers
- How buyers can use funds to lower rates or keep cash in their pocket
- How to integrate these programs into every buyer conversation
Mosi also shares real-world strategies for presenting these options without creating friction and why the best agents don’t wait for clients to ask.
Because if you say you’re a fiduciary… You have to act like one.
If you want to win more business, serve your clients better, and stop leaving money on the table this episode is a must.
Connect with our guest, Rob Chrane
Connect with our guest, Mosi Gatling
Learn more about Down Payment Resources
Stay ahead of the market with insights from Zillow’s Consumer Trends Report.
This annual research breaks down what buyers and sellers are actually doing — and what they expect from their agents.
With 55% of buyers being repeat buyers, yet only 13% using their previous agent again, the message is clear: past performance doesn’t guarantee future loyalty. Even more telling, nearly half of buyers and over half of sellers hire the first agent they contact.
Today’s clients prioritize pricing strategy, negotiation expertise, and a seamless, organized offer process. If you want to position yourself as the agent they choose in 2026, start with the data.
Put these insights to work in your business
Subscribe on YouTube
Subscribe to Real Estate Insiders Unfiltered on YouTube!
Become a Sponsor
To learn more about becoming a sponsor of the show send us an email: jessica@inman.com
Our Merch
You asked for it. We delivered. Check out our new merch!
Connect With Us
Follow Real Estate Insiders Unfiltered Podcast on Instagram – YouTube – Facebook – TikTok.
This podcast is produced by Two Brothers Creative.
