Video marketing for real estate agents doesn’t have to mean another market update or listing walkthrough. Bob Tompkins built his strategy around something completely different: satire.
Bob, owner and chief marketing officer at Living in South Carolina, joins James Dwiggins and Keith Robinson to explain how comedy and video marketing for real estate agents helped him build an audience, attract opportunities, and generate agent-to-agent referrals. At one point, roughly half of his business was coming from agent referrals.
In this episode, you’ll learn:
- How satire became a real estate referral strategy
- Why Bob invested in a full-time videographer
- How spending five to six hours writing each week fuels consistent content
- Why creativity is a muscle built through repetition
- How agents can start creating video without trying to go viral
Bob has now created more than 250 comedy sketches, but even after years of experience, he says some of his best ideas flop while seemingly ordinary videos go nuclear. The lesson? Consistency matters more than trying to predict what the algorithm will love.
For agents considering video marketing for real estate agents, Bob recommends starting with something you genuinely enjoy. His passion is comedy. Yours might be neighborhoods, restaurants, architecture, or local businesses.
And if you’re wondering where to start, Bob believes YouTube remains one of the biggest opportunities for agents to create hyperlocal content, build trust, and get discovered by consumers before they ever make the first call.
Connect with our guest, Bob Tompkins:
Check out Living in South Carolina:
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