What if the way most brokerages operate is completely wrong?
In this episode of Real Estate Insiders Unfiltered, James and Keith sit down with Chris Watters, CEO of Waters International Realty, to break down a model that goes against almost everything the industry teaches.
Because here’s what Chris built: agents don’t generate their own leads, agents don’t manage their own marketing, agents don’t run their own operations, and agents don’t get traditional splits.
Instead, everything is systemized. Appointments are set for them. Marketing is handled. Operations are handled. And their job is simple: Show up. Convert. Repeat.
The result? Agents closing 60–120 deals per year. Teams generate hundreds of listing appointments monthly. And a business built on predictability not guesswork.
This episode dives into:
- How high-intent data (probate, divorce, foreclosure) drives conversions
- Why most agents are “brainwashed” to accept low conversion timelines
- How he hires, trains, and eliminates underperformers quickly
- Why agents accept a 15% split and still make $150K–$300K/year
- The biggest bottleneck in scaling: leadership, not agents
They also unpack a hard truth: most agents don’t want to run a business. They want to sell. And this model is built exactly for that.
If you’re trying to scale, increase production, or rethink how your brokerage operates this episode is a blueprint.
Connect with our guest, Chris Watters:
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