Most brokerages think they’re growing; more agents, more recruiting, more activity.
But the data tells a different story.
In this episode of Real Estate Insiders Unfiltered, James Dwiggins and Keith Robinson sit down with Sean Soderstrom, CEO of Courted, to break down one of the most comprehensive reports on brokerage recruiting and retention; and what it actually reveals about the industry.
Because here’s the reality, many brokerages are quietly losing productivity. Even while adding agents.
In fact, across the top 100 brands, agents leaving are 46% more productive than the ones being recruited.
That means growth on paper, but decline in performance.
This conversation dives into:
- Why most brokerages are trading down in agent quality
- Why recruiting alone doesn’t fix the problem
- The hidden impact of agent movement and attrition
- Why middle-producing agents are the most valuable and most ignored
- What leaders should actually be measuring (and almost none are)
Sean also breaks down the bigger issue: real estate is built on a constantly shifting agent population. Where nearly half the industry joins, leaves, or switches brokerages every year.
And if your strategy doesn’t account for that you’re not growing, you’re just replacing.
If you’re a broker, team leader, or operator trying to build something sustainable, this episode is required listening.
Links mentioned during the episode
- Sean’s first episode on REIU: Is Your Brokerage Bleeding Talent? The Retention Fix
- Link to Courted reports, Keith’s Substack
Connect with our guest, Sean Soderstrom
Learn more about Courted
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