What if your best real estate referral system didn’t require you to ask anyone for referrals?
In this episode of Real Estate Insiders Unfiltered, James Dwiggins and Keith Robinson sit down with Greg Roeder, Founder and Principal Broker of Selling Fort Collins with LIV Sotheby’s International Realty to break down the relationship-driven system that helped him grow from $15 million in solo sales volume in 2023 to $40 million in 2025.
Instead of chasing leads, Greg creates opportunities for genuine connection through events built around things he actually enjoys, from pickleball leagues to sauna and cold plunge gatherings. Those relationships are then reinforced through targeted content designed specifically for his dream clients.
They discuss:
- The referral system behind Greg’s rapid business growth
- Why client events should start with what brings you joy
- How to turn relationships into repeat and referral business
- Greg’s three M’s for building a seven-figure real estate practice
- Why consistent, niche content helps establish you as the agent of choice
Greg reveals that 100% of his business over the past three years has come from repeat clients, referrals, or people connected to previous clients. His approach isn’t complicated, but it does require consistency.
If you’re tired of constantly chasing your next lead, this episode offers a different way to build a real estate business around relationships, trust, and a real estate referral system designed for long-term growth.
Reserve a copy of Greg’s book ‘Getting to a Million’:
Connect with our guest, Greg Roeder:
Learn more about Selling Fort Collins:
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