AI marketing for real estate agents can save hours of work, but is it making everyone’s marketing look and sound the same?
Adam Taylor, founder of Splendor, joins James Dwiggins and Keith Robinson to explain why AI can get creative work 80% of the way there, but the final 20% still requires human judgment, authenticity, and an understanding of what makes a brand different.
With AI marketing for real estate agents becoming increasingly accessible, Adam believes the opportunity isn’t simply to create more content. It’s to create better content that actually reflects your business.
In this episode, you’ll learn:
- Why AI-generated marketing often lacks originality
- How to build a real estate brand that stands out
- Why consumers form opinions before contacting an agent
- How better AI prompting improves marketing results
- How to audit your online presence and identify branding weaknesses
Adam also shares how he built his agency from scratch, why persistence helped him survive difficult years, and how specializing in real estate opened new opportunities.
For agents exploring AI marketing for real estate agents, his advice is straightforward: use the technology, but don’t stop thinking critically about what it produces.
The future of AI marketing for real estate agents isn’t about eliminating the human element. It’s about using technology to accelerate the work while preserving the creativity, personality, and expertise that make your brand recognizable.
Discover why the final 20% matters and how to approach AI marketing for real estate agents without sacrificing authenticity.
Connect with our guest, Adam Taylor:
Learn more about Splendor:
Subscribe on YouTube
Subscribe to Real Estate Insiders Unfiltered on YouTube!
Become a Sponsor
To learn more about becoming a sponsor of the show send us an email: jessica@inman.com
Our Merch
You asked for it. We delivered. Check out our new merch!
Connect With Us
Follow Real Estate Insiders Unfiltered Podcast on Instagram – YouTube – Facebook – TikTok.
This podcast is produced by Two Brothers Creative.
