Episode 267 - Wendy Forsythe

Future Depends on Ability to Adapt and Be Flexible

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Real estate adaptability may be one of the most important skills agents and leaders can develop as the industry continues to change.

Wendy Forsythe, COO of eXp Realty, joins James Dwiggins and Keith Robinson to share lessons from a career that has taken her from selling homes to owning a brokerage and eventually leading within some of real estate’s largest organizations.

Her biggest lesson? Stay flexible. Wendy believes the ability to adapt, accept change, listen to the people around you, and move quickly through uncertainty can open doors throughout your career. 

In this episode, you’ll learn:

  • Why flexibility has been critical throughout Wendy’s career
  • How to communicate through major organizational change
  • Why asking better questions makes you a stronger leader
  • How boundaries and resilience help prevent burnout
  • Why agents need a consistent local content strategy

Wendy also shares the framework behind her book, Leverage Your X Factor, including focus, action, community, technology, operations, and resilience. Her goal is to help real estate professionals grow without losing the energy and excitement that brought them into the business in the first place. 

For agents and leaders navigating uncertainty, real estate adaptability isn’t about knowing exactly what comes next. It’s about developing the flexibility to respond when it does.

Links mentioned during the episode:

Connect with our guest, Wendy Forsythe:


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