Episode 81 - Chris Cragnotti

Selling Homes with 0% Buyer Broker Compensation

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How do you sell homes with offering 0% buyer broker compensation?

In this episode, we navigate the real estate compensation landscape with Chris Cragnotti, Broker/Owner of G&C Properties, who successfully transitioned away from cooperative compensation before it was even required (November 2023). . 

Chris shares his valuable insights on implementing these changes, including:

  • Openly communicating with sellers about their options and potential risks
  • Addressing buyer’s agent questions and concerns
  • Providing historical commission percentages from his closed deals
  • Emphasizing fiduciary responsibility and negotiation tactics from both seller and buyer perspectives

We also discuss the importance of transparency, disclosing buyer agent compensation, and having open conversations with sellers about market conditions and available options. By showcasing his successful experience, Chris encourages agents to embrace change and proactively adapt to the evolving industry.

Connect with our guest, Chris Cragnotti:

Check out G&C Properties:


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