Katie Hill isn’t your typical real estate disruptor. She’s not trying to kill the MLS. She’s not launching another listing portal. She’s not cutting out agents. In fact, she’s trying to help them.
In this episode, James and Keith sit down with the founder and CEO of Unlisted, a bold new platform connecting buyers with potential sellers before they ever hit the market.
Unlisted lets buyers express interest in any home in the U.S. not just the ones for sale. Homeowners can then see who’s interested, update their home profiles, and respond if and when they’re ready. It’s a softer, earlier conversation that captures the “gray zone” between “just thinking” and “ready to sell.”
Katie shares:
- Why direct mail is still king if you do it right
- How she’s partnering with agents, not replacing them
- The 3 groups of gray-zone sellers most agents are missing
- What Zillow got wrong with “Make Me Move”
- Why real estate isn’t Amazon and shouldn’t be
This is a must-listen for forward-thinking agents, brokers, and innovators.
Links mentioned during the episode:
Connect with our guest, Katie Hill:
Learn more about Unlisted:
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