Amy Stockberger, leader of the top team in South Dakota, provides a masterclass in building a transformational business that generates 90% repeat and referral (R&R) business. She attributes her success to solving the industry’s critical flaw: neglecting the long-term client relationship. She coined the phrase “serverpreneur” to describe her agents, who focus on serving the client for life, not just for the transaction.
Amy candidly admits that her breakthrough came from a moment of extreme ownership in 2014, when she realized her old marketing billboards promising to be the local expert was “shameful” and lacked authentic value. The solution was the Lifetime Home Support (LHS) model, which has two financial pillars:
- The VIP Club: Clients get free, lifetime access to valuable assets like moving trucks, moving supplies, tools, and party equipment (snow cone, margarita machines)—all branded with the brokerage’s logo, making the brand omnipresent in the community.
- The Vendor Model: 110 local vendors pay the brokerage $3,500 annually to be part of the program, generating $385,000 in revenue. Critically, these vendors must give the brokerage access to their employees for events, which serves as a major R&R lead source (over 80 closed units annually).
Amy’s brokerage culture is highly focused on systemization and efficiency, encapsulated in her concept of “SAD” (Systemize, Automate, Delegate, or Delete). She has automated roughly 60% of their workflow. Her most aggressive mandate is that if employees are not using AI first, they are being “irresponsibly unproductive” and are not aligned with core values. This includes their new internal AI agent, Sammy, built within Microsoft Teams to eliminate the “search spiral” and streamline administrative questions.
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Follow these links for resources mentioned in the show:
Connect and learn more about Amy on Instagram – Facebook. And online at amystockberger.com, lifetimehomesupport.com, amystockberger.com/press.
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