AI search for real estate agents is changing how consumers find the professionals they want to work with and decades of experience alone won’t guarantee that you’re recommended.
Bobby Kerr, founder of LOC8, joins James Dwiggins and Keith Robinson to explain what AI search for real estate agents actually looks for and how agents can improve their visibility across Google, ChatGPT, Gemini, Perplexity, and other search tools.
As Bobby explains, your experience, expertise, transaction history, and sales volume still matter. The problem is that AI can’t give you credit for information it can’t find. An agent with decades in the business can potentially be outranked online by a much newer agent who has done a better job establishing their digital presence.
In this episode, you’ll learn:
- Why your Google Business Profile should be a foundation of AI search for real estate agents
- The five elements Bobby recommends for stronger Google reviews
- Why profiles on trusted real estate and business platforms help establish authority
- How hyperlocal content can separate you from generic real estate marketing
- Why consistency and recent activity matter for Google and AI visibility
Bobby also explains why agents should stop creating generic, commoditized content and start answering specific questions about the communities and niches they actually serve. Instead of another generic post about home maintenance, create useful content answering the questions consumers in your market are actually asking.
And yes, you can use AI to help create that content. But Bobby and Keith argue that AI should make you more efficient, not replace your knowledge, perspective, or voice.
The fundamentals of AI search for real estate agents come down to visibility, credibility, authority, specificity, and consistency. If you’ve spent years building your expertise, it’s time to make sure Google and AI can actually see it.
Because when it comes to AI search for real estate agents, your story won’t tell itself.
Connect with our guest, Bobby Kerr:
Learn more about LOC8:
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