What if IDX was a mistake?
That’s one of the biggest questions raised in this episode of Real Estate Insiders Unfiltered with Hoby Hanna, CEO of Howard Hanna Real Estate.
As debates around private listings, MLS consolidation, data ownership, and portal influence continue to intensify, Hoby offers a perspective that challenges many of the assumptions the industry has operated under for the last 25 years.
At the center of the conversation is a simple but controversial question: Who should control listing data?
Hoby argues that brokers have gradually lost control of one of their most valuable assets and explores whether technologies like OcuSell, broker-controlled distribution platforms, and evolving MLS structures could shift that balance back. Along the way, James and Keith push back, exploring what these changes could mean for consumers, agent choice, transparency, and competition.
The discussion also covers:
- The history and evolution of Howard Hanna
- Zillow, portals, and data monetization
- MRED’s national MLS ambitions
- Why IDX may no longer serve its original purpose
- Raising professionalism standards in real estate
Whether you’re an agent, broker, MLS executive, or industry leader, this episode tackles some of the most important questions facing residential real estate today.
And by the end, you may find yourself asking the same thing: Should IDX still exist?
Connect with our guest, Hoby Hanna
Learn more about Howard Hanna Real Estate Services
Subscribe on YouTube
Subscribe to Real Estate Insiders Unfiltered on YouTube!
Become a Sponsor
To learn more about becoming a sponsor of the show send us an email: jessica@inman.com
Our Merch
You asked for it. We delivered. Check out our new merch!
Connect With Us
Follow Real Estate Insiders Unfiltered Podcast on Instagram – YouTube – Facebook – TikTok.
This podcast is produced by Two Brothers Creative.
