Episode 249 - Austin Lane

You’re Failing Your Seller If You Skip This Step

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Nine out of ten homebuyers want a move-in-ready home

So why are so many sellers still putting properties on the market without making the improvements that buyers are looking for?

In this episode of Real Estate Insiders Unfiltered, James Dwiggins sits down with Austin Lane, CEO of Notable, to discuss one of the biggest missed opportunities in residential real estate: helping sellers prepare their homes before they ever hit the MLS.

Austin explains why relatively small investments in paint, flooring, landscaping, staging, and cosmetic updates can significantly improve a home’s appeal, helping properties sell faster while often producing a much stronger financial outcome for the seller. The conversation also explores why financing these improvements has become easier than many agents realize and why pre-listing preparation should be part of every listing consultation.

The discussion also covers:

  • Why 9 out of 10 buyers prefer move-in-ready homes
  • The biggest pre-listing mistakes sellers make
  • How home preparation affects time on market
  • Why staging still matters
  • How agents can better communicate value

If you’re an agent looking to create more value for your clients or a homeowner preparing to sell. This episode provides practical strategies that can lead to stronger offers, faster sales, and better overall outcomes.

Connect with our guest, Austin Lane:

Learn more about Notable:


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