What is Redfin really planning with private listings, coming soon inventory, and the Rocket acquisition?
In this episode of Real Estate Insiders Unfiltered, James and Keith sit down with Joe Rath, Rocket’s Head of Industry Relations and one of the longtime leaders behind Redfin’s growth, for a behind-the-scenes conversation about the future of real estate.
Joe explains how Redfin evolved from an industry disruptor into a central player in one of the biggest mergers the industry has seen in years. But the real conversation begins when the group dives into what’s “really coming soon”: including private listings, seller-controlled marketing strategies, MLS tensions, and how companies like Redfin, Rocket, Compass, Zillow, and Realtor.com are reshaping the flow of inventory.
The discussion becomes a direct debate about the future of the industry:
- Will technology platforms dominate?
- Are agents still the center of the transaction?
- Is the MLS losing control?
- And what does the consumer actually want?
Keith argues that trust and relationships still drive every major housing decision, while Joe explains why the industry is moving toward a more flexible, consumer-driven ecosystem.
This is one of the most honest and revealing conversations yet about where real estate is heading and who may control it next.
Links mentioned during the episode:
- Episode 57 with Glenn Kelman: Innovating and Evolving: Redfin’s Journey with Glenn Kelman
Connect with our guest, Joe Rath
Check out Rocket
Check out Redfin
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